India’s First Interactive Concept store for Hearing Impairment
‘Brilliant Sound Galaxy (BSG)’ opens in Kolkata
Friday, January 06, 2023; Kolkata; India: Signia, a leader in the hearing aid industry, and C.C. Saha Ltd., a
renowned chain of hearing clinics in east, today announced the launch of ‘Brilliant Sound Galaxy (BSG)’.
This is a first store of its kind in India, where consumers can self-discover aspects of hearing, self-screen
their hearing, experience hearing live with hearing aids and take an informed decision to enhance their
hearing journey. As per WHO estimates in India, there are approximately 63 million people, who are
suffering from Significant Auditory Impairment; this places the estimated prevalence at 6.3% in the Indian
The store was inaugurated by Mr. Avinash Pawar, CEO & Managing Director, Sivantos India Pvt. Ltd, Mr.
Vikram Saha, Director, C.C. Saha Ltd along with the special guest and popular actress Ms. Ushashie Ray.
The Brilliant Sound Galaxy is an interpretation of modern-day hearing care that provides complete quality
hearing care solutions for hearing impairment. BSG is a completely new interactive concept with hearing
experiences, iconic innovations, products and services and expert audiological advice, all under one roof.
Ms. Ushashie Ray was very impressed with the state-of-the-art facilities and commended the
management for facilitating solutions to enhance their hearing journey. Mr. Sudesh Bhosle,
Renowned Bollywood Singer is the Cause Ambassador for Signia.
“Hearing loss is the most common sensory deficit in humans today. Untreated hearing loss has social,
physical and psychological consequences. With the launch of BSG, we aim to provide an inclusive
experience that reframes assumptions about hearing aids and empowers consumers to take their own
decision.” said Mr. Avinash Pawar.
Brilliant Sound Galaxy will be operated by C.C. Saha Ltd, a trusted name in hearing solutions, established
in 1933. The Center is equipped with the latest state-of-the-art diagnostic facilities and cutting-edge
technology to optimize and fit hearing aids for all age groups. “Inaugurating the BSG center is our commitment towards providing a 360-degree solution to the hearing-
impaired population through our relentless commitment to customer service, accurate diagnosis of
hearing problems and ability to provide a complete bouquet of Signia products. The Brilliant Sound Galaxy
will be an exclusive store concept in Kolkata that will redefine the consumer experience in quality hearing
care.” added Mr. Vikram Saha.
About Sivantos India Private Limited:
Sivantos India Pvt. Ltd. is a part of the WSA Group, which is one of the world’s top manufacturers of
hearing aids. Sivantos provides hearing care professionals with hearing aids branded Signia, Audio Service,
Rexton and A&M. Complementary accessories, fitting software, smartphone apps and diagnostic
workflow solutions are also part of the company’s portfolio.