Soothe and Help Protect Your Baby’s Sensitive Skin with Aveeno Baby Dermexa Range
~ Skincare products formulated with Prebiotic Oat Complex and Ceramides to help relieve very dry, itchy, eczema-prone baby skin ~
-Colloidal oatmeal-based emollients are the cornerstone for managing Atopic Dermatitis
National, 14th October 2025: A baby’s skin barrier is still maturing during infancy, making it more vulnerable to moisture loss, dryness, irritation, and flare-ups of eczema. Infant skin is approximately 20-30% thinner than adult skin and has an immature acid mantle and fewer protective lipids [1] [1]. A compromised barrier function leaves the skin susceptible to external irritants, causing redness, dryness, and itchiness, especially in babies with eczema-prone or sensitive skin [2].
Causes of Eczema
Conditions like Atopic Dermatitis, which is the most common form of Eczema, occurs in genetically predisposed children with impaired epidermal barrier function and immune dysregulation. Changes in weather, such as cold, dry air during winter, over-bathing or using hot water, dust mites, pet dander, certain fabrics, or harsh soaps and detergents can further irritate the skin and trigger flare-ups.
Sensitive skin conditions on the rise
Over the last decade, the prevalence of sensitive skin conditions like Atopic Dermatitis (AD), eczema Xerosis, and Diaper Dermatitis in Indian children have increased owing to urbanization, pollution, and climate changes, including rising temperatures and humidity. According to a recent Indian expert consensus with inputs by IAP, Indian children suffering from AD has increased ranging between 20-39%.[2] 60% (approx.) of children with AD develop symptoms within the first year of life, and 90% show signs by the age of five.1
Yet, there is lack of awareness around preventive strategies as well as myths around effective management of sensitive skin conditions which results in delayed care and prolonged discomfort for babies. This Eczema Awareness Month (observed in October), it is important to strengthen awareness about sensitive skin conditions and the highlight the role of colloidal oatmeal-based skincare practices to prevent and better manage such conditions.
Sensitive skin needs special care: Power of Oat for sensitive skin
The Indian Academy of Pediatrics (IAP) guidelines advocate for emollients containing ceramides, lipids, n-palmitoyl ethanolamine, and natural colloidal oatmeal[2]. Oat is a leading, multi-benefit skin ingredient ideal for sensitive skin. Oat contain proteins, vitamins B and E and nourishing lipids that lock in moisture for rough, dry skin. Infact, colloidal oatmeal is the only OTC skin protectant indicated by the U.S. Food & Drug Administration (FDA) for the relief of eczema (Source[3])
Kenvue, makers of Aveeno Baby released standardized consensus recommendations1 which reinforce the role of colloidal oat-based skincare in management of sensitive skin in children. With expert inputs and review by the Indian Academy of Pediatrics (IAP), the consensus panel emphasized the therapeutic benefits of moisturizers containing colloidal oatmeal for the management of sensitive skin conditions.
Enriched with the goodness of oats, Aveeno Baby Dermexa Wash and Cream are developed with Dermatologists and Pediatricians to bring advanced daily care for very dry, irritated, and eczema-prone baby skin. Powered by Prebiotic Triple Oat Complex (Oat Extract, Oat Flour & Oat Oil) and Ceramides, the range works to strengthen the skin’s natural barrier while restoring moisture balance. Both products are clinically tested, fragrance-free, and suitable for newborns and sensitive skin conditions.
Aveeno Baby Dermexa Moisturizing Wash (236ml)
• Gently cleanses without disrupting skin’s natural barrier
• Contains Prebiotic Oat Complex to soothe dryness while cleansing
• Soap-free, tear-free, hypoallergenic, and fragrance-free
• Suitable for daily use on eczema-prone, sensitive baby skin
Aveeno Baby Dermexa Moisturising Cream (206g, 100g)
• Provides 24-hour intense hydration to relieve dryness and itching
• Enriched with Ceramides to help restore and strengthen skin barrier
• Clinically proven to reduce flare-ups of very dry, eczema-prone skin
• Non-greasy, fast-absorbing, hypoallergenic and fragrance-free
Why Choose Aveeno Baby Dermexa for Your Baby’s Sensitive Skin
• Dermatologist and Pediatrician tested for safety and efficacy
• Clinically proven to soothe very dry, itchy, eczema-prone baby skin
• Combines natural oat science with ceramides for optimal barrier repair
• Free from fragrance, parabens, dyes, and alcohol to minimize risk of irritation
• Gentle enough for daily use, effective enough to provide lasting relief
Whether facing the dry heat of winter or the dampness of the monsoon, the Aveeno Baby Dermexa range offers gentle yet effective care that keeps your baby’s skin hydrated, smooth, and irritation-free. Choose Aveeno Baby for comfort and protection, and let your little one enjoy soft, nourished skin every day.
