An Ode to the Flavours of Bengal: ‘Sharoder Swad’, a Pujo Season Delight, now on FreshtoHome
RAJKUMAR DAS
● FreshtoHome pays a tribute to Bengali cuisine- local delicacies like Doi Shorshe Chingri Jhaal, Panch Phoran Chicken Curry, Mangsher Chop, Breaded Fish Finger, among various others products now available on the app
● Chefs with rich hands-on experience in serving Bengali cuisine join hands to enable the launch of Pujo season special ‘Sharoder Swad’
29 September 2022, Kolkata: This Durga Pujo, FreshtoHome, the world’s largest fully integrated meat and seafood e-commerce platform, has enabled the launch of ‘Sharoder Swad’, an exclusive range of ready-to-cook products curated for this festival season.
Pujo, the grandest festival of West Bengal, is an intangible cultural heritage. Celebrating this season, and in a bid to add wholesome taste and safe snacking alternatives, FreshtoHome has enabled its partner vendors to exclusively curate a delectable array of local Bengali delicacies that will be available on the FreshToHome app for a limited time period.
Drawing inspiration from local cuisines and taste preferences of meat lovers who enjoy Bengali cuisine, the ‘Sharoder Swad’ has been crafted with ‘100% Fresh, 0% Chemical’ products. The range consists of 3 ready-to-cook categories – celebrating authentic Bengali disheslike-Doi Shorshe Chingri Jhaal, Panch Phoran Chicken Curry, Mangsher Chop, among others; Oriental dishes like, Teriyaki Stir Fry, Chilli Chicken, and the likes; and Kebabs & Tikkas including, Mutton Galouti Kebab, Mutton Shami Kebab, Peshawari Mutton Chapli Kebab, among others.
A wide variety of SKUs, cuts, and ready-to-cook products have been crafted to meet the meat demands of food lovers in Kolkata.
Speaking about the launch of the ‘Sharoder Swad’,Shan Kadavil, Co-Founder, FreshtoHome, said, “Kolkata proudly celebrates its culture, traditions, and food. The city’s unfettered enthusiasm towards good food is inspiring, and we were eager to pay a tribute to the city that famously enjoys its local delicacies. So this festive season, we have taken a hyper-local route in Kolkata by enabling the launch of the ‘Sharoder Swad’, a Pujo range of ready-to-cook products.”
Furthermore, FreshtoHome has recently enabled the launch of Signature Snacks, India’s first clean label range. The Signature Snacks do not contain preservatives like nitrate, phosphate, and E-number additives that are most commonly found in frozen products. Instead, preservatives are replaced with organic components, a rare first for any meat brand, ensuring that the Signature Snacks are safe for the consumption of all.
Sharing insights on the Signature Snacks, Shan said, “Growing awareness in consumers has been key to the success of the Clean Label snacks. For decades, as consumers, we had to choose preservative-laden products due to the lack of alternatives or as a result of the hazards of consuming preservative-laden products being carefully hidden from customers. Hence, making an informed purchase about frozen products was not an easy task for the common consumer. I am happy that FreshToHome has been a key enabler in making a breakthrough in this segment, and customers of every age group can now relish ready-to-cook products being fully aware that they are consuming the safest food.”
Competitively priced, the Signature Snacks range starts at Rs. 125 per packet. Customers in Kolkata can get these products delivered in less than 90 minutes through Express Delivery.
Launched in 2015, FreshToHome is among the world’s favorite destinations for fresh, chemical-free fish, seafood, and meat and has over 2500+ varieties of products that can be conveniently ordered through the brand’s mobile app or the website. The platform offers a range of fish, poultry, seafood, goat, and lamb along with its ready-to-cook assortment.
FreshToHome’s technology-enabled platform, Commodities Exchange, empowers fishermen and farmers to auction their produce to vendors who sell on www.FreshToHome.com electronically. This process eliminates intermediaries and ensures that the customers get the best products within 24 – 36 hours of sourcing. Additionally, an end-to-end cold supply and 100+ quality checks for standard chemicals, antibiotics, and preservatives, make FreshToHome the most reliable brand for the freshest fish and meat.
About FreshToHome
FreshToHome is the world’s largest fully integrated e-commerce platform for fresh fish and meat. It is the largest vertically integrated e-commerce company in the Fish and meatspace in the world delivering across all categories over 2.5 million orders a month in 200+ cities across 2,800+ pincodes in India and all of UAE. The platform enables its sellers to source meat and fish directly from livestock farmers and fishermen and facilitates the sale of only fresh produce at mass-market prices in all major Indian markets including Delhi/NCR, UP, Rajasthan, Punjab, Haryana, Karnataka, AP & Telangana, TamilNadu, Kolkata, and Kerala. FreshToHome stands by its brand promise of “100% Fresh and 0% Chemicals.”
