Health Xtra by Generali Central Insurance: A Giant Leap Towards Insurance for All
• Enables healthier financial security – option to enhance Sum Insured through Cumulative Bonus and Cumulative Bonus Booster up to ten times of base Sum Insured
• Coverage for pre-existing diseases like Asthma, High Blood Pressure, Cholesterol Disorders and Diabetes
• Aimed at enhancing health insurance penetration in India, especially across semi-urban and rural markets
Mumbai, August 26, 2025: With a view to bridge the protection gap and make health insurance affordable and accessible, Generali Central Insurance Company Limited has launched a new offering, Health Xtra.
A comprehensive health insurance plan, Health Xtra will cover a wide range of medical and hospitalisation expenses including pre-post hospitalisation, road ambulance expenses, modern treatments, AYUSH treatments and OPD benefits along with the additional other value-added services and wellness care.
Speaking at the launch of Health Xtra, Ramit Goyal, Chief Distribution Officer, Generali Central Insurance Company Ltd, said, “Current estimates indicate that nearly one-third of India’s population remains without any form of health insurance. To realize the ambitious goal of ‘Insurance for All’ by 2047, it is imperative to develop Health Insurance proposition that cater to the diverse needs of individuals across every segment of society. We believe that thoughtfully designed, appropriately priced health insurance products can play a pivotal role in accelerating coverage and improving access to quality healthcare.
As Lifetime Partners to our customers, we are proud to introduce Health Xtra—a comprehensive and affordable health insurance solution that addresses all essential healthcare needs. With Health Xtra, we aim to empower individuals with the protection they deserve, while advancing our collective journey toward universal health coverage.”
According to a study by the National Insurance Academy, the health protection gap in India stands at 73 per cent, which is significantly high, despite increased insurance awareness. Over 40 crore individuals, constituting nearly one-third (31 per cent) of the population, lack health insurance due to lower penetration, coverage inadequacy, and rising healthcare costs, the report says.
Key product features:
• Cumulative Bonus Booster – An extra bonus added to your regular cumulative bonus
• Coverage for pre-existing diseases like Asthma, High Blood Pressure, Cholesterol Disorders and Diabetes (after serving initial waiting period of 30 days.)
• Critical Illness Booster to cover hospitalization expenses for diseases like Cancer, Heart ailments etc.
• Lumpsum Accident Care benefit
It is the first product to be launched by the company post completion of its rebranding exercise following Central Bank of India coming in as a JV partner. The company plans to leverage bank’s strong network of close to 4500 branches to go deeper into the under penetrated markets in the hinterland of the country by rolling out custom made products to suit the requirements of its target audience.
About Generali Central Insurance Company Limited
Generali Central Insurance Company Limited (formerly known as Future Generali India Insurance Company Limited) is a strategic joint venture between two distinguished financial institutions: the Generali Group, a global insurance enterprise with 193 years of operational heritage holding a 74% majority stake, and the Central Bank of India, India’s first commercial bank with 113 years of established banking excellence.
Established in 2006, the Company was set up with a clear mandate to offer retail, commercial, personal, and rural insurance solutions, enabling individuals and businesses to effectively manage and mitigate risks. Generali Central Insurance (GCI) broke even in FY 2013-14 – a landmark achievement in just six years of operations.
As of FY 2024-25, GCI maintains robust financial fundamentals with ₹7,938 crore of assets under management and Gross Written Premium of ₹5,547.5 crore. The Company has established itself as a formidable presence in India’s insurance landscape, securing a position among the nation’s top 10 private general insurance companies.
GCI has consistently demonstrated excellence in organisational culture and operational performance – receiving the ‘Great Place to Work’ certification six times in a row. The Company has also earned numerous industry accolades including the Emvies Awards 2025, The Economic Times Brand Disruption Awards 2025, ET Trendies 2025, ET Now Global Innovation Network Awards, and the Di-Verse Certification for Disability Inclusion in 2025.
