JOY Unveils ‘Ebar Ami Pujo Ready’ to Make Women Shine Bright During Pujo
Joy Personal Care, a homegrown personal care brand is set to elevate the festive experience in Kolkata, a city renowned for its cultural richness and lively celebrations of Durga Puja. JOY has initiated a fun endeavor called, ‘Ebar Ami Pujo Ready’ focused on making women festive-ready and adding to their confidence and grace as they celebrate Pujo.
The brand is engaging women across the city and has partnered with a large number of Residential Welfare Associations (RWAs) in designated locales. As a part of these activities, a salon will be established in these housing societies, providing residents with the opportunity to experience the comprehensive range of JOY’s personal care products. They will have access to more than 15 diverse product categories offered by JOY.
Durga Pujo is quite cluttered in terms of visibility of brands for consumers. Hence, JOY has opted for this experiential marketing program to give consumers a closer look of products and our brand.
As a part of the campaign, the team of JOY will also be engaging women in fun activities and will be rewarding lucky women from each RWA with a Free Face clean up session. Moreover, popular RJs from Radio Mirchi, namely Mirchi Mohor, Merchi Debi, and Mirchi Lajvanti will also be visiting select housing societies to further create a delightful experience for the women. The idea for this campaign is to transcend beyond beauty and it is a jubilant celebration of empowerment and delight.
