Kedia Brothers : Pioneering Expansion into Retail with “Durga Dhuna”
Kolkata : Kedia Brothers, a distinguished merchant trading company engaged in exporting, importing, and domestic operations, is marking a significant stride by venturing into the retail sector with the launch of their new brand, Durga Dhuna.
The journey of Kedia Brothers, spanning from Kathewale to masalewale, reflects a remarkable evolution. The late Shri Durga Prasad Kedia played a pivotal role in establishing the company’s footprint by securing the all-India distribution of IWP and introducing the RR Katha brand. Building on this legacy, Shri Satish Kedia propelled the company onto the global stage, specializing in the export and import of spices. Under the guidance of his late grandfather and father, Shri Vineet Kedia continued to elevate the company to new heights.
The inception of Durga Dhuna emerged during a discussion between partners Shri Vineet Kedia and Shrimati Isha Kedia during Durga Puja. This retail brand is set to redefine the market landscape, not only with a robust pan-India presence through an extensive distribution network and online sales starting in mid-February 2024 but also by expanding into overseas markets shortly.
The legacy of Kedia Brothers and the visionary leadership of the late Shri Durga Prasad Kedia, Shri Satish Kedia, and Shri Vineet Kedia lay the foundation for Durga Dhuna’s promising journey, promising an enriching retail experience for consumers both in India and abroad.
