Malaika Arora Partners with Streax to Elevate Hair Colouring Experience with New Streax Gel Hair Colour
~ Bollywood style icon on-boarded to champion the brand’s high-performance product
Streax Gel Hair Colour that delivers brilliant grey coverage and unprecedented shine ~
Mumbai, 26th December 2024 – Streax, a hair colour brand from Hygienic Research Institute Pvt Ltd (HRIPL), known for its innovation and contemporary styling products, is thrilled to announce, Bollywood Diva Malaika Arora as the face of its latest innovation, Streax Gel Hair Colour. With her timeless elegance, trend-setting style, and bold personality, Malaika embodies the essence of the Streax woman—confident, radiant, and unafraid to stand out.
The renowned fashion icon has partnered with Streax to endorse Streax Gel Hair Colour, a revolutionary product designed to deliver flawless grey coverage and an elevated shine that transforms every strand into a radiant statement. Enriched with Hyaluronic & Silicone Actives and Kiwi Extracts, this innovative formulation nourishes revitalizes, and transforms hair, offering a premium solution for the modern woman seeking a premium hair colouring solution.
Speaking about her association with Streax, Malaika Arora said, “For me, hair reflects confidence and self-expression. I have always believed in boldly standing out, and everything I do—whether in my work or personal style—has been noticed. That’s why I’m thrilled to partner with Streax, a brand that mirrors my belief in high performance that gets you noticed. Streax Gel Hair Colour is not just a product; it’s a game-changer in hair colour—offering brilliant shine, grey coverage, and nourishment in one. It’s perfect for anyone who, like me, believes in embracing every shade of life with vibrancy and confidence.”
Priyanka Puri, Senior Vice President – Marketing at HRIPL, expressed her enthusiasm stating, “We are thrilled to introduce high-performance formulation, Streax Gel Hair Colour that redefines grey coverage by combining exceptional shine, nourishment, and vibrancy, offering an elevated hair colouring experience. Streax Gel Hair Colour stands as the ultimate choice for modern women who wish to go beyond the basics, looking for exceptional performance and a luxurious experience in their beauty routines. With its cutting-edge technology, the product ensures that every application delivers the best of nourishment and shine for a truly elevated outcome.
She further added that, we are also ecstatic to welcome back Malaika Arora to the Streax family as the face of our revolutionary Gel Hair Colour. Malaika embodies the essence of the modern, confident woman who believes in standing out and getting noticed values that perfectly align with the Streax ethos. Malaika’s timeless elegance and bold individuality create a perfect synergy with our brand, making her the ideal ambassador to champion this innovative product.”
Dheeraj Arora, Managing Director and CEO of HRIPL, added, “At HRIPL, innovation is at the core of what we do. The introduction of Streax Gel Hair Color represents a significant breakthrough in our product line, setting a new standard in the hair color category and having Malaika Arora as the face of this product enhances its appeal even further. This advanced formulation is designed to meet the evolving needs of our consumers, ensuring superior quality and performance. With Malaika as our ambassador, this product is poised to redefine the market and solidify our position as industry leaders.”
Streax Gel Hair Colour is now available in convenient sachets (24 ML, 40 ML) and cartons (60 ML, 120 ML) in four stunning shades: Natural Black, Natural Brown, Dark Brown, and Burgundy. Available nationwide, including key cities like Mumbai, Delhi, Pune, Lucknow, Kolkata, and Punjab, it can also be found on leading e-commerce platforms like Amazon, Flipkart, Myntra, and Nykaa.
About Streax:
Streax is a leading brand offering a wide range of Hair Colouring, Hair Styling, and Hair Care Products. Their products are designed to make hair flaunt-worthy with just the right care. Their vision is to become the brand of choice for consumers seeking contemporary hair products, while their mission focuses on innovation, quality, and customer satisfaction. Choose Streax to enjoy shiny, and smooth hair that makes you Get Noticed.
About Hygienic Research Institute
Hygienic Research Institute Private Limited (HRIPL) is a prominent Indian leader in beauty and personal care products, specializing in hair care, skincare, and salon services. With over 60 years of legacy since 1957, HRIPL has grown from a single-brand promoter-owned entity to a multi-brand, multi-category organization backed by private equity and is known for brands like Vasmol, Streax, and Streax Professional, along with Florozone in skin care. Committed to quality, innovation, and customer satisfaction, HRIPL operates with a vision to offer excellent products and services globally while fostering growth and spreading happiness. The company boasts a robust manufacturing legacy across six locations, adhering to international quality standards. HRIPL is honoured with accolades such as Great Place to Work, Best Workplace for Innovation, and recognition in the FMCG sector, underscoring its commitment to excellence in workplace culture and innovation.
