Oreo unites India through the power of dreams

Kolkata, January 30, 2026: As India gears up for one of its most defining cricket campaigns, Oreo steps onto the field not as a sponsor, but as a fan—rallying the nation with its new initiative, ‘Dream for the Team’. Rooted in the deeply Indian belief that collective positivity and manifestation can influence outcomes, the campaign invites fans across the country to come together, dream boldly, and back Team India, one Oreo cookie at a time.

Reinforcing its role as a fellow supporter, Oreo has brought on board cricket icon Rohit Sharma to lead the movement—not as a player or strategist, but as an Indian fan who believes in the power of dreaming together. Cricket remains India’s greatest cultural unifier, and Oreo has long engaged with the sport through a playful, distinctive lens—from ‘Bring Back 2011’ to ‘Oreo Bola Mat Bol’. This year, as Team India faces historic odds and the pressure of defending its title, Oreo takes fandom a step further by turning passive cheering into collective participation.

Commenting on the campaign, Nitin Saini, Vice President – Marketing, Mondelez India, said, “Cricket has always been a powerful cultural connector in India, and Oreo has consistently found playful, meaningful ways to participate in that passion. With ‘Dream for the Team’, we wanted to move beyond cheering and create a platform where fans can actively contribute their hopes and positivity for the team. By bringing our product, technology, and storytelling together, we’re turning everyday moments into a shared movement that celebrates belief, optimism, and togetherness.”

The campaign is anchored by a film featuring Rohit Sharma as the ultimate Indian cricket fan, where he reminds viewers, “To help India win, you don’t need to be in the team. You just need to dream for the team.”

Sharing his thoughts, Rohit Sharma said, “I have been part of many proud moments in Indian cricket, both on and off the field. What I love about ‘Dream for the Team’ is that it reminds every fan that their belief matters. You do not have to always wear the jersey to help the team win. When millions of Indians come together and dream with positivity, that collective belief becomes very powerful.”

At the heart of the initiative are 16 unique Oreo cookie designs, QR-enabled digital experiences, and a limited-edition blue crème ‘Dream Blue’ pack. Rolling out across ~250 million packs nationwide, ‘Dream for the Team’ blends culture, product, and participation—turning India’s cricket dreams into the season’s biggest fan movement.