Swadisht Welcomes Sourav Ganguly as National Brand Ambassador
— A New Era of Taste and Trust
Annapurna Swadisht Limited, one of Eastern India’s fastest-growing FMCG companies, proudly announced Sourav Ganguly as its Brand Ambassador at a glittering press conference held today at The Park Hotel, Kolkata.The event, hosted by popular radio personality RJ Praveen, was attended by leading members of the media, trade partners, and the company’s leadership team. The collaboration marks a defining milestone in Annapurna’s journey to strengthen its presence across India, blending authentic taste, affordability, and trust. Mr. Shreeram Bagla, Director, Annapurna Swadisht Limited, said:“Sourav Ganguly represents everything that Annapurna stands for such as leadership, resilience, and a deep connection to the people of India. His journey from Bengal to becoming a national icon reflects our own story of growth from a regional brand to a trusted name across the country”. He further, added:“This association is more than just a collaboration it’s a celebration of taste and togetherness. With Dada as our brand ambassador, we aim to reach every Indian household with snacks that are delicious, affordable, and proudly homegrown.”Sharing his excitement, Sourav Ganguly said:“I’ve always believed that food connects people and cultures. Annapurna has built its legacy by offering quality and taste that every Indian can relate to. I’m delighted to be part of this journey as the brand takes its next big step.”The event featured a lively podcast-style chat between RJ Praveen and Dada, followed by a felicitation by Annapurna’s directors and a short media interaction. The highlight came when Ganguly took to the Annapurna experience counter, preparing a few signature snacks using the brand’s products — much to the delight of guests and media.With an expansive portfolio that includes Western and Traditional Snacks, Instant Noodles, Potato Chips, Bakery, and Confectionery, Annapurna Swadisht has built strong trust across Eastern India. Today the brand reaches over 1.5 lakh villages and towns through a network of 850+ distributors, clocking ₹407 crore in FY25 revenue, up 54% year-on-year.
About Annapurna Swadisht Limited
Founded in 2015, Annapurna Swadisht Limited is a rapidly growing FMCG company from Eastern India offering a diverse range of quality, affordable snack products. With a strong presence across West Bengal, Bihar, Jharkhand, Odisha, Uttar Pradesh, and the North East, the company aims to become Eastern India’s largest FMCG player by 2027.
