Madhya Pradesh Tourism Bags Prestigious Excellence Award, Showcased Rich Heritage and Connectivity at the 75th Anniversary TAAI Convention in Kolkata
Madhya Pradesh Tourism Bags Prestigious Excellence Award, Showcased Rich Heritage and Connectivity at the 75th Anniversary TAAI Convention in Kolkata
KOLKATA, INDIA – 26 October 2026 – The Madhya Pradesh Tourism Board marked its robust participation at the landmark 69th Convention & Exhibition of the Travel Agents Association of India (TAAI), held at the ITC Royal Bengal, Kolkata. Coinciding with TAAI’s historic 75th anniversary celebrations, the three-day Indian Travel Congress (25–27 October 2026) served as a strategic platform for Madhya Pradesh to engage with over 900 domestic and international travel trade delegates.
Adding a monumental milestone to the occasion, Madhya Pradesh Tourism was conferred with a prestigious Excellence Award during the grand anniversary ceremony. The accolade recognises the state’s outstanding contributions to tourism innovation, forward-thinking policies, operational brilliance, and successful execution of major domestic travel trade initiatives.
Led by Dr. Abhay Arvind Bedekar (IAS), Additional Managing Director (AMD) of the Madhya Pradesh Tourism Board, shared the state’s forward-looking roadmap for the travel trade.
“Madhya Pradesh is transforming into a global tourism hub by seamlessly blending our rich historical heritage with contemporary experiences,” stated Dr. Abhay Arvind Bedekar, AMD, Madhya Pradesh Tourism Board. Madhya Pradesh Tourism Board focused heavily on driving regional tourism, highlighting the state’s burgeoning film tourism potential, and expanding aviation connectivity with major Indian and global carriers. A major highlight of the state’s showcase included the comprehensive forward-planning and infrastructure preparations underway for Simhasth 2028 in Ujjain, one of the world’s largest spiritual congregations.
Speaking at the convention, Dr Bedekar (IAS), AMD of the Madhya Pradesh Tourism Board, shared the state’s forward-looking roadmap for the travel trade.
“Madhya Pradesh is transforming into a global tourism hub by seamlessly blending our rich historical heritage with contemporary experiences,” stated Dr. Abhay Arvind Bedekar, AMD, Madhya Pradesh Tourism Board. “Receiving this excellence award at TAAI’s historic 75th anniversary is a testament to our tireless efforts toward destination innovation and sustainable trade practices.
Through trailblazing initiatives like the Tourism Policy–2025, robust rural homestay expansions, and significantly boosted air connectivity via the PM Shri Heli Paryatan Seva, we are equipping travel agents with a highly diverse and lucrative portfolio to offer modern travellers.”
Key Highlights of Madhya Pradesh Tourism’s Participation:
- Excellence Award Winner: Honoured on the national stage for unparalleled excellence in tourism promotion, destination branding, and trade partner engagement.
- Simhasth 2028 Preparedness: Showcasing massive infrastructural scaling, heritage conservation, and hospitality upgrades in Ujjain to welcome millions of spiritual tourists.
- Enhanced Aviation Connectivity: Actively collaborating with major airlines including Air India, IndiGo, and Thai Airways to strengthen flight access to key MP hubs like Indore, Bhopal, Bagdogra, and Srinagar.
- Film Tourism Hub: Pitching Madhya Pradesh’s diverse, shoot-friendly locales, streamlined single-window clearances, and lucrative subsidies to filmmakers and production houses under the Film Tourism Policy-2025.
- Commitment to Safe Travel: Partnering with the Ministry of Tourism, Government of India, to champion safe, transparent, and ethical travel bookings across the trade network.
The Madhya Pradesh Tourism delegation emphasized that Kolkata and the broader East India market remain vital source regions for spiritual, wildlife, and heritage tourism. The platform enabled fruitful B2B networking, allowing the board to solidify partnerships with top-tier travel agents, destination management companies, and hospitality stakeholders to ensure Madhya Pradesh remains a top-of-mind destination for future travel seasons.
About Madhya Pradesh Tourism Board:
The Madhya Pradesh Tourism Board is dedicated to the sustainable growth, promotion, and development of tourism in the “Heart of Incredible India”. Offering an unparalleled mix of UNESCO World Heritage sites, pristine national parks, cultural festivals, and spiritual epicentres, the board continues to innovate its offerings to provide world-class experiences to domestic and international travelers alike.
Website: mptourism.com