OREO and BTS launch Korea-themed cookie experience for global fans
OREO and BTS launch Korea-themed cookie experience for global fans
Kolkata, May 27, 2026 – OREO and BTS have joined forces for the band’s first global snacking collaboration with the debut of the Limited Edition OREO & BTS Cookies. Inspired by BTS’s Korean roots, the cookies feature a hotteok-style sweet pancake flavoured creme paired with OREO’s first-ever purple wafers — celebrating the group’s worldwide fan community.
Created to commemorate 13 years of BTS, the limited-edition cookies showcase 13 unique embossments designed by the band, including member names, the BTS light stick and hidden fan messages. The specially designed packaging is inspired by the vibrant atmosphere of South Korea’s street markets.
“For OREO to become the first global snacking brand we’ve collaborated with feels truly meaningful. We grew up enjoying them, eat them while working in the studio, and now OREO is helping us share a taste of Korea with fans across the world,” said BTS. “We’re thrilled to be part of OREO’s iconic legacy.”
As part of the campaign, OREO is inviting fans to send digital “love letters” to BTS through www.in.oreobts.com for a chance to feature in a global fan celebration.
The Limited Edition OREO & BTS Cookies will be available at retail outlets across India from June for a limited period.